By Alexis Russell

09/24/2008

              Anyone trying to make a business in online poker in the U.S. has to be innovative.  Our government has a number of regulations, restrictions and laws in place to that make it extremely difficult to operate legal online poker rooms.  But one U.S. company put the famous American ingenuity to work and have formed a smart, legal way to play poker for real money online.

PurePlay Poker was recently awarded Innovation of the Year by eGaming Review.  PurePlay, which is currently the largest online real money poker room in the U.S., was acknowledged for its business model which garnered the company with the title of best original product for 2007/2008 in the online gaming industry.

PurePlay Poker’s business model truly is a thing of innovation.  They tossed aside the models that have become common in online poker and that lend to its being considered illegal in the U.S.  Instead PurePlay Poker has set up a monthly subscriber model for its poker room.  Doing so has made it possible for PurePlay Poker to remain legal under current U.S. laws that regulate online gaming.

By charging a low monthly subscription players no longer have to put up their own money to try and win cash, therefore taking out the risk that makes it illegal in the eyes of the law.  Essentially its playing free poker for cash prizes. Though the pay outs aren’t usually as big as some other poker rooms and players won’t lacking the extras.  Players without subscriptions can play but those who subscribe to PurePlay Poker will get the support and features found in other rooms as well as individual performance reviews that not only help you improve your game but also pairs you up with others at your playing level.

The eGaming Review Industry Awards is known to be the most coveted of online gaming awards.  An independent panels of gaming professionals that are highly experienced in the field.  It seems that online players agree with the eGaming Review’s decision.  PurePlay Poker is now the fastest growing legal online real money poker room with 1.5 million players getting in on the action.